SEARCH ENGINE OPTIMISATION

Before you go any further... Have you read our beginners guide to search engine optimisation? If not we recommend you do- this will give you a feel for what it is about, what to expect from an SEO consultant and you might even like to give it a go yourself: Beginners' guide to SEO

Our SEO service

What do we do to market your website? Let us start by saying what we don't do...We don't do "tricks", we won't claim to get you #1 Google rankings for every keyword you require and generate you millions of visitors; such claims are always false! We will work with you to find the best search terms for your site in terms of relevancy and competition and deliver good rankings based on those searches.

For example, a travel agent may wish to be in the #1 position in Google for the search term "travel"... that's not going to happen! However, suppose they are based in the UK and specialise in package holidays to Spain. The first step is to analyse what people are searching for in this area, we may find that people are searching for "holidays in spain" and then "holidays in benidorm", "holidays in costa del sol" etc. which are all relevant searches. We may also find that many people are searching for "flights to Spain" and subsequently "flights to benidorm", "spain holiday" and so on. By looking at the relevancy of the searches and the number of people searching for them we can build up a list of "do-able" search terms which will send the site good relevant traffic. Consider this- someone searches for "travel" wishing to travel to Tibet and after arriving to this site they will not find what they want and so the effort of getting them there is wasted. Only after a search term has been researched correctly is it worth spending the time and effort of getting the traffic to your site.

The next stage is to get the site ranked high for the targeted phrases. To do this right it takes time; overnight success can happen but normally this is a fragile position which can just as easily become an overnight failure a few weeks later. Although improvements should be seen within the first few months it normally takes about a year to get a site fully established and for this reason, we only offer our service for clients which are in it for the long term. The only real way to show that we know what we're doing is by example and so I have included a few details on our oldest and most successful site:

Metric Conversions: www.metric-conversions.org

Date optimization work commenced: March 2004

Traffic: 5,297,347 unique visitors per month (average 170,882 unique visitors per day): latest stats here

Search terms: While ranking #1 or #2 for the term metric conversions, it is also #1 for most search terms targeted for individual conversions such as kilometers to miles, grams to ounces etc. This is actually far more effective since most people search for the conversion that they want rather than a site that provides conversions. It is estimated that around half of all metric conversions done on the internet are done using this site.

Please contact us on hello@wight-hat.com if you would like more information about our natural search engine optimisation services. Follow this link if you would like a free SEO assessment.